This Privacy Policy describes how Brenden Egan, a sole proprietor doing business as Beacon Systems ("Beacon Systems," "we," "us," or "our") collects, uses, and discloses your information when you visit beaconsystems.io (the "Site"), contact us, or use our web design and digital marketing services (the "Services").
This Policy includes disclosures required by the laws of California, Colorado, Connecticut, Oregon, Texas, Virginia, and other states with comprehensive consumer privacy laws.
01 Quick Summary
02 Mobile Communication Policy
When you provide your mobile number, you consent to receive SMS messages related to our services, including notifications, account communications, and (if you opt in) marketing offers. Your mobile opt-in will not be shared with third parties for marketing purposes.
- Opt-Out: Reply STOP to any message to opt out at any time.
- Help: Reply HELP for support.
- Frequency: Message frequency varies based on your interactions with us.
- Cost: Standard message and data rates apply per your carrier's terms.
Phone numbers may be processed by service providers (such as GoHighLevel, our SMS and CRM platform) only to deliver the messages you have consented to receive.
03 Information We Collect
We collect the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, email, phone number, postal address, IP address, business name |
| Commercial information | Services purchased, subscription tier, billing history |
| Financial information | Payment card information (processed by Stripe), billing address |
| Internet activity | Pages visited, links clicked, time on Site, referring URL, device and browser data |
| Geolocation (approximate) | City and state derived from IP address — we do not collect precise geolocation |
| Audio recordings | Sales, onboarding, and support calls (see Section 9) |
| Professional information | Trade or industry, business size, job title |
| Inferences | Profiles built from the above to evaluate fit for our Services |
| Sensitive personal information | Account login credentials, payment card information |
We do not knowingly collect: precise geolocation, racial or ethnic origin, religious beliefs, sexual orientation, immigration status, genetic data, biometric data, health information, or information about children under 16.
04 Where We Get Your Information
- Directly from you — when you fill out a form, book a call, sign up, or contact us.
- From your device — through cookies, pixels, and similar technologies on our Site.
- From advertising partners — Meta, Google, and other ad platforms that deliver our advertising.
- From service providers — including our CRM (GoHighLevel), payment processor (Stripe), and analytics providers.
- From publicly available sources — business directories, public records, and similar.
05 How We Use Your Information
We use personal information for the following business and commercial purposes:
- Provide and operate the Services — account creation, billing, customer support, and account communications.
- Sales and marketing — respond to inquiries, follow up on leads, send promotional emails and SMS messages (where consented), and retarget on advertising platforms.
- Analytics and improvement — understand how the Site and Services are used, diagnose problems, and develop new features.
- Advertising — measure ad performance, build lookalike audiences, and retarget visitors. This constitutes "sharing" under California law — see Section 7.
- Quality assurance and training — review and use call recordings to improve service.
- Security and fraud prevention — detect, investigate, and prevent fraudulent or unauthorized activity.
- Legal compliance — comply with applicable laws, court orders, and regulatory requirements.
- Business operations — accounting, recordkeeping, audits, and business transactions.
06 How We Share Your Information
| Recipient | Purpose |
|---|---|
| Service providers (e.g., GoHighLevel, Stripe, hosting providers, email/SMS senders, analytics providers) | To deliver the Services on our behalf under written contract |
| Advertising partners (e.g., Meta, Google) | To deliver and measure advertising — this is "sharing" under California law |
| Professional advisors (lawyers, accountants) | For legal, accounting, and compliance purposes |
| Acquirers | In connection with a merger, acquisition, or sale of assets |
| Government authorities | When required by law, subpoena, or court order |
We require service providers to use personal information only for the purposes we authorize and under contractual obligations of confidentiality and security.
07 Sale and Sharing of Personal Information
We do not sell personal information for money.
We do share the following categories of personal information with advertising partners for cross-context behavioral advertising (which is treated as a "sale" or "sharing" under California, Colorado, Connecticut, and other state laws):
- Identifiers (e.g., online identifiers, IP address)
- Internet activity (e.g., pages visited, ads clicked)
- Inferences
You have the right to opt out of this sharing at any time.
Email [email protected] with subject line "Opt Out of Sale/Sharing", or enable a Global Privacy Control (GPC) signal in your browser — we honor GPC automatically for visitors from applicable states.
We do not knowingly sell or share personal information of consumers under 16 years of age.
08 Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies on our Site to:
- Keep you logged in and remember your preferences (essential).
- Measure traffic and performance (analytics).
- Deliver and measure advertising (Meta Pixel, Google Ads, and similar).
Managing Cookies
- Browser settings: Most browsers let you block or delete cookies.
- Global Privacy Control: Enabling GPC in your browser tells us to opt you out of sharing for advertising — we honor this automatically.
- Industry opt-outs: optout.aboutads.info and optout.networkadvertising.org.
09 Call Recording
We record sales, onboarding, and support calls for quality assurance, training, recordkeeping, and dispute resolution. At the start of each call, we provide a verbal notice that the call is being recorded. By continuing the call after this notice, you consent to being recorded. If you do not wish to be recorded, please tell us at the start of the call.
Recordings are stored securely, accessible only to authorized personnel and our service providers, and retained as described in Section 10.
10 Data Retention
We retain personal information for as long as necessary to provide the Services, fulfill the purposes described in this Policy, comply with legal and accounting obligations, resolve disputes, and enforce our agreements.
| Data Type | Retention Period |
|---|---|
| Customer account records | While account is active, and thereafter unless deletion is requested or data is no longer needed |
| Marketing leads | Indefinitely, until deletion is requested or data is no longer needed |
| Billing and tax records | At least 7 years (required by law) |
| Call recordings | Retained for training, quality assurance, and dispute resolution |
| Website analytics (identifiable) | Up to 26 months |
| Cookies | Session-only or up to 13 months, depending on type |
| Support records | While account is active and for a reasonable period thereafter |
You may request deletion at any time as described in Section 12. After deletion, we may retain limited information necessary to comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements.
11 Your Privacy Rights
Depending on the state where you reside, you have some or all of the following rights:
| Right | What It Means |
|---|---|
| Right to know / access | Get a copy of the personal information we have about you |
| Right to delete | Request deletion of your personal information |
| Right to correct | Fix inaccurate personal information |
| Right to portability | Receive your information in a portable format |
| Right to opt out of sale/sharing | Stop us from sharing your information for cross-context behavioral advertising |
| Right to limit use of sensitive PI | Restrict use of sensitive personal information to limited purposes |
| Right to non-discrimination | We will not deny services, charge different prices, or provide lower quality for exercising your rights |
| Right to appeal | If we deny your request, you can appeal (Virginia, Colorado, Connecticut, Texas, Oregon) |
12 How to Exercise Your Rights
You can submit a request by emailing [email protected] with the subject line "Privacy Request."
We will acknowledge your request within 10 business days and respond within 45 days. If we need more time, we will notify you and may extend by an additional 45 days. The first request in any 12-month period is at no charge.
Verification
To protect your information, we will ask you to confirm details we already have on file (such as your email address and last interaction with us). We may request additional verification for sensitive information requests.
Authorized Agents
You may designate an authorized agent to make a request on your behalf. We will require written, signed authorization and will verify the identity of the consumer directly.
Appeals
If we deny your request and you reside in Virginia, Colorado, Connecticut, Texas, or Oregon, you may appeal by emailing [email protected] with subject line "Privacy Appeal." We will respond within 45 days (Virginia, Connecticut, Oregon) or 60 days (Colorado, Texas).
13 State-Specific Disclosures
13.1 California (CCPA / CPRA)
In the past 12 months, we have collected the categories of personal information listed in Section 3, disclosed for a business purpose to service providers and professional advisors, and shared for cross-context behavioral advertising with advertising partners (see Section 7). We have not sold personal information for monetary consideration and have not knowingly collected or sold personal information of consumers under 16.
California residents may also request information about disclosures made for direct marketing purposes under California's "Shine the Light" law by emailing [email protected].
13.2 Colorado (CPA), Connecticut (CTDPA), and Oregon (OCPA)
Residents of Colorado, Connecticut, and Oregon have the rights described in Section 11, including the right to opt out of targeted advertising, sale, and certain profiling. We honor Global Privacy Control as a universal opt-out signal.
13.3 Virginia (VCDPA)
Virginia residents have the rights described in Section 11. We do not engage in profiling that produces legal or similarly significant effects.
13.4 Texas (TDPSA)
Texas residents have the rights described in Section 11. We do not sell sensitive personal data. We do not collect or sell biometric personal data.
13.5 Other States
Residents of other states with comprehensive privacy laws have the rights granted by the laws of their state. Contact us as described in Section 12 to exercise them.
14 Children's Privacy
Our Site and Services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, contact us at [email protected] and we will delete it promptly.
15 Data Security
We use reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit, access controls, and vendor due diligence. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee absolute security.
16 International Users
Our Site is operated from the United States. If you access it from outside the United States, your information will be transferred to and processed in the United States. By using the Site, you consent to that transfer.
17 Third-Party Links
Our Site may contain links to third-party websites and services. This Privacy Policy does not apply to those third parties. We encourage you to read their privacy policies before providing any personal information.
18 Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent change. If we make material changes, we will notify you by posting a notice on the Site or by email. We will review this Policy at least once every 12 months.
19 Contact Us
Email: [email protected]
Web: beaconsystems.io
For privacy-specific requests, use the subject line "Privacy Request" in your email.
